The New Realtor.com
Posted by Rebecca
Realtor.com just got a facelift. Easier, more stream-lined searching helps users find what they’re looking for quickly and ushers them to the details section of listings with less hassle. Since its realease, it’s had a 40% increase in property views, and people are clicking all the way through to the details section of listings 12% more often, according to site operator Move Inc.
What does this mean for you as a seller?
It means that if your home is well-represented on Realtor.com, more potential buyers are getting a look at it, and they’re more likely to actually click through to the section where they can read the description of your home and see more photos. From there, they can e-mail your Realtor and set up an appointment to see the home.
Homes that have more than the standard 4 photos get a special button denoting the number of posted photos and setting them apart from the majority of homes on the site. The more photos a home has, the better its ranking on the site, which means it will likely pop up higher on the list when a potential buyer does a search for a home like yours. It’s all about exposure.
If you’re a buyer, should Realtor.com be your go-to resource for home searches? Proabably not. Because of its advertising dollar-focused priority ratings, buyers may not be seeing homes that are the best for them first, but instead those whose Realtors have paid to have them placed there.